I help builders and high-end trades turn their best work into personalized proposals, credible proof and follow-up that makes the next call easier to win.
Their home, photographedThe photo
What lands in their mailboxThe mailer
Homeowners decide differently than they did five years ago. Four things move the decision — and each one can be built.
A homeowner shown their own property transformed pays attention in a way no brochure gets close to.
2–3× the response of generic mail · Association of National Advertisers
A referral isn't the finish line anymore. Buyers verify you online before they call back — and whatever they find decides it.
Up to 63% higher response when the piece pairs with a personal page · PURL studies
The first confident response usually gets the meeting. Almost nobody in the trades runs on this — which is the opportunity.
A lead reached in 5 minutes is up to 100× more likely to connect than at 30 · MIT
When someone asks ChatGPT or Gemini who does this work nearby, somebody in your market gets named. Worth making sure it's you.
The old model: what contractors pay per shared marketplace lead, split with four or five competitors. That's what this replaces · contractor-reported, Angi / Yelp
Two engines — demand and proof — with AI multiplying both.
It starts with what you already have: your materials, your past jobs, what's sold well — and what's actually working for firms like yours, in your market and outside it.
Then the properties. Sales records, permit activity, what's just been done on the street — so campaigns go to homes that fit, not a zip-code blast.
Portfolio and case studies built from your finished jobs. Reviews on a system instead of by accident.
Presence in the specific places buyers — and AI — check before they call back.
Not a third service — the thing that makes the other two run at a scale one person never could.
No discovery call, no "let me get back to you." Before we ever talk, I run the same scan a buyer runs — your website, your reviews, your local search, and what ChatGPT, Perplexity and Gemini say when someone asks who to hire. We walk through it together on the first call.
And it's not just about you. The same scan covers every competitor — so you see what's working for them, and for the best firms outside your market.
See the sample
A proposal exactly the way a homeowner gets it — their property, their options, their next step.
Open a proposal microsite and walk through it the way a homeowner would — before/after sliders and all.
Open the demoIf any of these is you, we should talk.
Relationships and word of mouth built the business. They also cap it
Customers are blown away when they can see the impact of your trade. Getting it in front of them is the hard part
AI is changing how customers find and choose. Adapting early is a lot cheaper than catching up
New neighborhoods, new services, past clients worth waking up
Landscaping, pools, roofing, exteriors — and not limited to them. If the project is big, visual and won on trust, this fits.
Twenty minutes. You bring where the business is — I'll bring what AI can actually do for it, and where I'd start. If there's a fit, I'll recommend the next move and explain why.
Book an intro call
I'm Dima Perkis. Twenty years building with data and AI at Mailchimp, Equifax and Accenture — most recently as VP of Strategy & Analytics at Lahzo, building AI sales agents and growth systems for high-ticket retail.
Now I use that experience with builders and high-end trades — businesses where trust, responsiveness and the quality of the work matter more than discounts.
More of what I build: dimadimadima.com/projects · About
Customer acquisition, sales, operations, or something you can't quite name yet — the intro call is where it starts.
Dima Perkis · Atlanta, GA · © 2026
